PR Professionals: How to Determine a Mom Blogger’s Influence Without Asking Her
Yesterday my post, Why PR Professionals Shouldn’t Ask Mom Bloggers for Stats, got a lot of response from mom bloggers naturally because it is understandable to the community that asking for stats is borderline rude and also shows laziness because there are so many tools to determine a blogger’s influence that there is really no … Read more
Why PR Professionals Shouldn’t Ask Mom Bloggers for Stats
Yesterday Kim Moldofsky penned a brilliant post about how a company tried to turn her into an unpaid saleswoman after a brand event. Go read Marketing to Bloggers: When brand advocates become unpaid saleswomen and then call it quits. I completely agreed with everything Kim had to say and left a comment about how PR … Read more
2010 is an Ideas Year
It feels a lot like 2007. Three years ago marked the time when the vast majority of the mom blogging community shifted from personal blogging to a hybrid between personal blogging and reviewing products. That’s not necessarily a bad thing, but it’s time for innovative ideas again. Great ideas are difficult to come by because … Read more
The New Social Media Trend — Oversharing
At the beginning of the year I let you know that 2010 would be a year of experimentation for me. I will be testing out a ton of new platforms, reading more, focusing more on spotting trends, writing more about the industry and explaining where I think the mom blogging community is headed. There is … Read more
2010: The Year I’ll Be In the Laboratory
I’ve been creating niche web sites since 2003. The great thing is I have liked everything I have created and each site I have created has been relatively successful. In year’s past I have been able to predict trends and act on them fairly quickly. In early 2007 when I realized that mom bloggers were … Read more
