I read every pitch that lands in my inbox. Believe me, that’s a heck of a lot of pitches. It’s unbearable, really, but I feel an obligation to at least read every pitch. That doesn’t mean I’ll respond to every pitch, but I will certainly read them all.
With the volume of pitches I receive I have to make decisions on each and every one in about five seconds. If a pitch has been sent to me as part of a mailing list of any sort it is always, always, ALWAYS deleted! If my email address is part of a list of undisclosed recipients, the pitch is deleted. And, if the pitch is in the form of a newsletter, it is deleted.
If you can’t be bothered to address me by my name or even read my blog, I can’t be bothered to read your pitch.