Since publishing my lists of mom bloggers with Klout there has been quite a bit of interest in them. For brands, media, and PR firms who are looking at these lists I caution you to understand that one’s Klout score is only a minor dimension into someone’s overall influence. In order to really understand a mom’s influence you have to get to know her by reading her posts and conversing with her either at conferences, events, or on Twitter. It takes more than reading lists to best determine who will be a perfect fit for your brand or campaign.
One of the most poignant comments left on my blog regarding Klout and influence was written by Katy who blogs at Bird on the Street. She said, “We tend to think of the digital space as a pyramid, but that’s hardly true. Everywhere you look women (and men) are creating and influencing in their particular niche.”
And, that is brilliant and so true!
In my last post, I mentioned there are pockets of influence throughout the mom blogging community instead of there being top mom bloggers and then everyone else. That is what I sought to illustrate with my Klout lists.
In my chart above I have two mom blogging scenarios. The first is true to a certain extent, but for brands, it is important to understand that the second scenario is more true.
Scenario 1 : When you think of the mom blogging community certain names always bubble to the surface. These moms are the ones who dwell at the very top of the pyramid.
Scenario 2: What is more true of our community, however, is there are a lot of little niches like green, luxury, and travel mom bloggers and in each of those niches there are pockets of influencers. As a brand, this is the scenario you have to think hardest about.
A lot of the brands who are serious about the mom blogging space already understand this. But, if you are new to the space this is a lesson you have to learn quickly if you want optimal outreach with mom bloggers.