Do You Know Your @PeerIndex Score?


As many of you know, last month I curated two lists of 50 mom bloggers who have Klout scores of 40 or higher. I didn’t realize they would generate so much interest, but they have. Moms now have Klout on their radar and are diligently keeping up with their scores, including me.

Now that most of us understand Klout I have a question for you: do you know your PeerIndex score? Mine is 36 and can be found here: www.peerindex.net/mombloggersclub. One of the things PeerIndex does is calculate your blog, which I think is smart. Plus, they measure LinkedIn as well as Facebook and Twitter engagement.

I may (and may is a very strong word here) create a PeerIndex list in December. Leave your score in the comments and if I decide to create a list, I’ll be sure to include you!

Azeem Azhar, the founder of PeerIndex, left a comment on my “Free Advice to Brands and PR Firms Looking to Work With Mom Bloggers” post, so I decided to interview him about PeerIndex, what it is, and how it will affect us as bloggers.

1) What is PeerIndex and why is it different than other social media measuring companies out there right there?

I think first off it’s important to understand our take on the world–which is that people build up their personal and professional reputations in many different ways, but increasingly online. And that it is important for people to have the tools that let them assess that and ultimately benefit from that. (Benefit from it in the same way that if Jane Doe publishes excellent research into cancer, she might be invited to lecture at Harvard Medical School.)

For us this isn’t about hunting around and saying, “Twitter is growing, what app can we build over the top?” Rather it is a problem that I’ve certainly been thinking about for a better part of a decade. And the problem is this: with the spread of digital networks of people, how can we start to understand people better? How can we benefit from the network structure that exists out there? How can they benefit from it?’

From a product standpoint, here are some things we really care about. We care about what you talk about (i.e the topics you talk about) and we care about how well other people evaluate what you do. To the first point, we know that someone who talks and cares about organic baby food is not necessarily someone who knows or cares about aircraft maintenance. Or that someone who talks about brain cancer knows anything about osteoarthritis. And likewise that the networks of influence that these people have would even be the same.

So the starting point for PeerIndex is to build a model of the world based on people’s real interests and to then observe what goes on and apply some math to identify who resonates with the audience, who triggers actions in the audience.

To the second question: we don’t want to be arbiters about what is good or what is valuable. We can look at social signals (i.e. that other people behave like you) as a week of soliciting an assessment of your activity.

What do we aim to tell you? Well, we aim to tell you some things that you couldn’t (without doing the data collection across millions of accounts and having some good maths) do yourself. And these are mostly ‘relative’ numbers.

On a topic-by-topic basis, today we tell you how well you resonate with that topic community. And this is scored 1 to 100. On a given topic more than 50% of people will have a score of 25 or less. It is hard to get scores into the 80s or 90s.

We will also give you an estimate of your activity in that topic (how active are you on organic baby food? And how active are you compared to the rest of Twitter?)

We’ll also start to tell you how much of your overall audience engages with you on that topic. We also blend these scores to give you a single PeerIndex which measures your overall authority or digital eminence. Once again score 1 to 100 with fewer than 20 people having scores above 90.

What we don’t tell you at this point is how many tweets you’ve made, or how many retweets you’ve had. Of course, we capture this information, we just don’t expose it to you. There is a lot of data that can be pulled out of social networks but we don’t know how useful or actionable it is to be told how many retweets you have had or how many lists you are on. We have had people ask for this, so we may roll it out in a product update next year, but it isn’t a core focus for us.

Take some work we just did around mom bloggers, by which we mean people active on social networks who were interested in early-years childcare in all its forms. (Yes, we considered Dads too).

We were able to identify 48,000 people who would categorise as being interested in early-years childcare, across all its domains. When we focussed on the top 660 of these people, and we found several distinct groups of people on this topic. We could take our analysis further, but it’s more for the client to do. I did a little Wordle of some of the terms used to definet he topic:
http://screencast.com/t/pyRVnjfL7b05

2) You mentioned PeerIndex will launch officially in December. What differences can users expect to see in December.

Well, I don’t know if we’ll ever officially launch but our first three months has told us a lot about what we have got right and what we have got horribly wrong.

We will have a platform refresh in December which will introduce some things which I am super excited about. In particular, we’re going to be able to show you much more data about what you talk about and how well it resonates with other people. We’ve also been public with a restricted topic model for the first phase of our beta. This meant that we only showed off 40 topics, most of which were heavily skewed towards tech. We’ll be providing access to a much wider range of subjects through a pretty cool interface.

3) Who do you think will be able to use this PeerIndex information?

Anyone wanting to find out a person or a topic of interest, or wanting to understand more about how they themselves are perceived will be able to use PeerIndex.

We are already helping companies in sectors like publishing, financial services and enterprise software identify opinion leaders in their fields–and helping those opinion leaders receive special insights and benefits from those companies.

4) What are the future plans for PeerIndex?

To be successful, we’ll have to offer more utility to authorities (that is people like you and reading your blog), so we’ll continue to invest in that. That utility will come both from data about your behaviour, understanding you communities and through making it easier to find relevant folk.

More social networks / data sources : yes–as long as they meaningfully add to our analysis.
More languages : of course. We’re already doing things in Dutch, German and Portuguese.

5) Where are you based? Does PeerIndex have venture funding?

We are based in London, with a development group in Slovenia. We’re backed by angels includined Anthemis Group, Shamil Chandaria, Sherry Coutu, Stefan Glaenzer and Bill Emmott.

Can I draw attention to a few things we don’t yet to do well?

It’s worth noting that our focus is the fat-middle of people–that is people who are not already well-known and super identified, but who have some identifiable authority or influence.

So you’ll notice we don’t too a terribly good job of say @dooce – whose twitter footprint far underweights her blog footprint. We also don’t do a particularly great job on @kimkardashian or @barackobama – there are reasons for that and we know how to fix it. But right now, my take is that if you are a mom blogger who doesn’t know @dooce or a business person who doesn’t know @barackobama, you have bigger issues than PeerIndex could solve.

The main reason for this being that these people have such large audiences that when we start to factor them into calculations their scale drowns out everyone else, they way bright sunlight makes it hard to seen your mobile phone screen.

Where we do work very well is in the fat torso. In other words, I am extremely confident we can answer questions like: ‘Who are 250 people interested in ‘education at home’ or ‘student funding’ or ‘solid state physics’. I would claim to be able to find the single most important person in each of those domains. We’re working on that problem because it is an interesting one, but it isn’t, we believe, as valuable as what we provide today.

As for helping your readers – the best thing they can do is come and register on Peerindex (www.pi.mu), as well as encourage their readers to register. It takes us about three days to first index you and about two weeks to get really robust about it. The more people we have in a given subject area, the better our results tend to me, so just inviting your friends improves the platform for everyone.

76 thoughts on “Do You Know Your @PeerIndex Score?

  1. Cat Davis … be proud of 18. Mine is only 6, but I just heard about it for the 1st time … didn’t know what PeerIndex was until now. I have claimed my profile and am anxious to see my numbers go up over time. I am a newbie blogger/website owner, but am actively trying to gain exposure and klout in this business.

  2. See, I used to have a Klout score above 40 and then I just got bored with Twitter and it’s plummeted to 14 over the last month. That doesn’t mean people don’t read my tweets, it just means they’re not inundated with them.

    The problem with all these services (that I check my scores on like a crackmonkey) is that they aren’t really able to measure the strength of your connections. I tend to be friends, even in person, with people I may not talk to for two months, but then we pick back up where we left off.

    But that’s okay, I was planning on being more active any ol’ way so it will go up. (I’m in school right now and freak out if I don’t get an A – I’m an overachiever – and these scores are a love/hate relationship for me) LOL

    p.s. You KNOW I claimed my PeerIndex profile, right? Totally.

  3. Looks like I have 35 and that’s w/out linked in. I’m pretty sure it’s using my personal FB too. I wonder if later it will be able to let you claim your personal and your fan page?

    I also decided to look up my Klout. I was annoyed a few months ago when it went down really low for some reason.. looks like Im doing something right since it’s back up to 47! yay!

  4. Thank you for bringing this new scoring mechanism to our attention. It seems like every week there is some kind of new rating system that we all have to worry about. How many different ways can we possibly be rated? It is so hard to keep up with them all. And then there is GPR, which most PR reps look at, that hasn’t even been updated since April! I wish there was one big ranking system that was constantly updated, and was accepted as the “standard”. Am I the only one who is a little overwhelmed by all of this?

  5. Until these services can link onto our fanpages, the Facebook measure is not that useful for many of us.

    For twitter only… I am a 66 on Klout, but only a 17 on this gauge.

  6. I can tell it is in Beta just from reading the comments, typing in some profiles and seeing the variations. I think it takes time for them to compute everything and adjust scores when you claim and add blogs to your profile. Mine sucks right now but my Klout did at first too! Its another tool to use but I think we have to use more than one tool to be more accurate.

    Great information Jennifer, as always!

  7. I added my two blogs ( with total monthly unique visitors nearing 10k) and my score didn’t budge.
    I don’t think I like these “measurements.” maybe we should go by bust size instead… Seems just as logical!

  8. I had already claimed mine as well. It’s a 37, which is about where it was when I claimed it weeks ago. I’ll be interested to see what happens as they update things over the next few months.

  9. Mine’s a 36 and I need to stop getting hyper over these scores! I have to give props to Kadi Prescott who told me about Peer Index, so I had already claimed my profile. Thanks for the info Jennifer. I know that some of us dislike this stuff, but some brands want it and so it goes.

  10. Definitely fun to poke around with these things! My Klout score was 40 a few days ago…today it’s 37…apparently it can change daily? My Peer Index was only 13 but I hadn’t added my blog yet…now I have, so we’ll see where it winds up once they take stock of Crazy Town lol! Thnx for sharing all of these!
    :-))

  11. Hey Girls,
    Wanted to add to my post above. I guess we are all a bit obsessed with getting bad or lackluster grades, I know I’ve been checking these scores a lot lately. LOL. I have a 56, but if I ever got a percentage grade that low back in school it would have been an F. If a person is a PeerIndex 90 or above does that mean they get an A? Not sure what to think, if 56 is in the Top 25% like they say, is it even possible to get a perfect 100 or close to it with this metric? And how many people can get a PERFECT GRADE?

  12. Interesting…one thing I noticed is that the Peer Index Facebook interface attaches to the personal profile page, not the fan page, so those numbers are not quite accurate. I do not really use Linked In except for past contacts, so may have to re-think my usage of it-do many of you use Linked In? My Peer Index is only an 8, but my Klout is 47. That’s okay though, I am proud of my numbers, no matter how low or high they are. I am only a year old, and have a lot to strive for, and good people to learn from!

  13. Thought I’d add another note, after reading everyone’s responses.

    Could these “scores” simply become a part of our resume? Or even a way to present the various ones in a report card style when pitching campaigns?

    Just sayin’

    ;D

  14. At 13, I know I’m doing something wrong, but not sure what. As it is, with all the followers on Twitter, there is a disconnect where it feels like I’m using a megaphone instead of conversing. I’m so afraid to increase online followers because it’s getting harder and harder to hear friends.

    Would love a manual for increasing engagement while improving social media ranks.

  15. Good Morning. My Peer Index loaded today, it is 15 and my Klout score is 35. Not too bad considering I haven’t pushed the social aspect of my blog to its fullest yet.

    As always, thanks for the great articles.

  16. Just logged in and I am only 17. What the heck? My Klout is 56. And I have 9 million sites, super active on twitter, FB etc.
    One thing I see lacking is being able to link in your FB fan sites. And I can not even claim ALL of my blogs. So that bums me out.

    I know I know it will go up now that I ‘claimed’ it….but this seems like maybe not the most accurate thingy…..

  17. Your article was the first time I had heard of Peer Index score. I signed up, and it took until today to get my first “audience” score (it had been N/A since I had signed up). Now I have my first audience score, my overall peer index score is 23. Also, my Klout is 71! :)

  18. I can’t stand to miss out on getting a new “score”….so I checked out the Peer Index. This is the first time I’ve heard of it. I’m starting with a score of 13, but I’m hoping it will go up now that I’ve claimed my profile and added in facebook and my blog.

    I haven’t really used LinkedIn. Am I missing out on something important?

    http://www.peerindex.net/fromtracie

  19. Thank you for keeping us up to date on these measurements. I’m not really sure any of them are effective but as someone seeking to increase my digital presence both for my professional focus (education at Naturally Educational) and as part of my blogging business (at Mamanista), I suppose I should stay aware of these numbers.

    My peerindex (@candaceapril) is 35 and my Klout has risen to 50. Not sure how much that means to anyone I want to work with…but if it helps raise money for charity or build my business, I’ll keep track of the numbers!

  20. Wow, everyone said to give it a few days so they could accurately get your score, they were right! Went from 13 when I signed up to 49 now that I had everything linked. A fun tool for sure!

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