I am pretty opinionated about how brands approach bloggers primarily because over the years I have learned what works and what doesn’t.

I applaud brands and agencies that think outside of the box. Sometimes, though, that out-of-the-box thinking while innovative can chap some bloggers.

At a Bulldog Reporter webinar, Top Mommy Bloggers Tell PR about Hottest Trends, Pitching Tips and Editorial Hooks, I along with Jessica Gottlieb, Jamie Reeves, and Dawn Yun will discuss the following:

What are the rules of pitching mommy bloggers? How do PR pros know which blogs are best for them or their client? How do they build long-term relationships with these online influencers? How has the “momosphere” changed in light of the economy and new consumer hot buttons? How are major brands interacting successfully with moms online—and what best practices should PR pros emulate?

To reserve your space in the webinar, visit Top Mommy Bloggers Tell PR about Hottest Trends, Pitching Tips and Editorial Hooks. It will be held on July 7 at 1 PM EDT.