Today on International Women’s Day I am reminded about a fabulous book that I contributed to a few years ago. The book, If Women Ruled the World: How to Create the World We Want to Live In: Stories, Ideas, and Inspiration for Change, is a compilation of essays by women like Arianna Huffington, Lisa Loeb, Anne Crittenden, and Gayle Brandeis, that covers a wide range of topics from womanhood and feminism to working to end global poverty and disease. How my essay was accepted into this great book I will never know, but I am forever grateful that I was able to lend my voice to a cause that needs even more global assistance.
You can buy If Women Ruled the World on Amazon.com to see what I and the other women wrote about.
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I am thrilled to finally announce the launch of From Blog to Business, an e-book written by Esther Crawford of ShePosts.com and me.
In it, you will find some of the most comprehensive information about flipping your blog into a business found anywhere on the Net. It is our gift to those who really wanted to go to Blogher, but can’t. We’ve packed From Blog to Business with key information you need to learn how to partner with brands and monetize your blog.
We hope you enjoy From Blog to Business and share it with your friends.
Go to FromBlogtoBusines.com to download your free copy!
As I read Influence: How the Soaring Economic Power Will Transform Our World for the Better over the past couple of weeks I couldn’t help but consistently think about the increasing power of mom bloggers and the opportunities we all have to grow our businesses, no matter their size. If you have been wasting time wishing and hoping to turn your blog into a viable business, you should certainly think long and hard about bringing your career and economic dreams to fruition. After all, the Net seems custom-made for tech-savvy, digital mavens like us. And even if you don’t want to turn your blog into a business, the skills you currently have and are consistently amassing as a social media mom can catapult your business idea into an area of real significance. As women, our choices are endless and the opportunities are vast.
Influence encapsulates the might of women’s economic power, as its title suggests. But, instead of churning out to-do lists of action items to build our businesses, Maddy Dychtwald uses anecdotal stories to illustrate precisely how ingenious and creative women are and how economic empowerment renders our lives and our families’ lives richer. Using real stories from real women (some of whom I know and admire) creates a real “can-do” spirit in the book. You finish it more empowered to go forth and build a viable business.
The running theme throughout Influence is as women gain greater economic might, the world is changing with that transition. For example, work options are slowly becoming more favorable to modern families, men are realizing the option of staying home or taking on more child rearing responsibilities, brands are starting to listen harder to their women consumers, women’s political clout is increasing, and women are able to help one another more as their collective buying power and bank accounts increase.
Though empowering, Influence comes close to sounding overly optimistic at times. There are still several barriers that keep women from actualizing as much potential as we can such as the lack of venture capital opportunities, difficulty securing bank loans, and the lack of key contacts that push female-owned businesses forward. I will say, though, Dychtwald mentions these factors and shows how they can be overcome through examples of women who have pushed these barriers aside and barreled through them.
Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better is perfect reading for PR and brand executives who need to figure out the pulse of women, especially those of us who are creating our own content and working with brands on a daily basis. Influence is also an inspirational read for women who want to build their own businesses and need the inspiration to get going.
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