Doling Advice Out to Brands Working With Mom Bloggers
I am pretty opinionated about how brands approach bloggers primarily because over the years I have learned what works and what doesn’t. I applaud brands and agencies that think outside of the box. Sometimes, though, that out-of-the-box thinking while innovative can chap some bloggers. At a Bulldog Reporter webinar, Top Mommy Bloggers Tell PR about … Read more
From Blog to Business: Free E-Book Download
I am thrilled to finally announce the launch of From Blog to Business, an e-book written by Esther Crawford of ShePosts.com and me. In it, you will find some of the most comprehensive information about flipping your blog into a business found anywhere on the Net. It is our gift to those who really wanted … Read more
Mom Blogs Are Getting Younger: What That Means for Brands and Mom Bloggers
Recently, I looked at a group of the latest 1000 moms to join the Mom Bloggers Club and who listed the year they began blogging. The results probably will not surprise you. The vast majority of these moms started blogging in 2009 and 2010. In fact, 33% started blogging in 2010 and 32.31% started blogging … Read more
Dance With Me: How PR Professionals and Mom Bloggers Can Dance to the Same Beat
Today I followed a few links from Twitter to discover the most unfortunate public fight between a mom blogger and president of a PR firm. It’s not pretty. I’m not going to link to either post because I’m sure both parties just wish the story would die. I do, however, want to address PR professionals … Read more
The #1 Reason Why I Trash a Pitch
I read every pitch that lands in my inbox. Believe me, that’s a heck of a lot of pitches. It’s unbearable, really, but I feel an obligation to at least read every pitch. That doesn’t mean I’ll respond to every pitch, but I will certainly read them all. With the volume of pitches I receive … Read more
