Since publishing my lists of mom bloggers with Klout there has been quite a bit of interest in them. For brands, media, and PR firms who are looking at these lists I caution you to understand that one’s Klout score is only a minor dimension into someone’s overall influence. In order to really understand a … Continue reading »
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Why Top Mom Bloggers Have Greater Earning Power
If you ever want to know how to make money as a mom blogger then you have to think like a businesswoman! Every blogger, no matter the niche, who continually works with brands is constantly sought out because they: a) produce quality work b) consistently deliver c) are versatile d) are always willing to learn … Continue reading »
What the Next Year Holds for Mom Bloggers + Brands That Court Them
Flying cross-country affords me the rare opportunity for uninterrupted thought. I started this post while flying home from LA on Monday and put the finishing touches on it today. While it is always difficult to accurately predict what will happen in the next year for mom bloggers there are already actions in place that make … Continue reading »
Mom Blogs Are Getting Younger: What That Means for Brands and Mom Bloggers
Recently, I looked at a group of the latest 1000 moms to join the Mom Bloggers Club and who listed the year they began blogging. The results probably will not surprise you. The vast majority of these moms started blogging in 2009 and 2010. In fact, 33% started blogging in 2010 and 32.31% started blogging … Continue reading »
Dance With Me: How PR Professionals and Mom Bloggers Can Dance to the Same Beat
Today I followed a few links from Twitter to discover the most unfortunate public fight between a mom blogger and president of a PR firm. It’s not pretty. I’m not going to link to either post because I’m sure both parties just wish the story would die. I do, however, want to address PR professionals … Continue reading »