I have a confession to make: I do not blog about my children or family and likely never will. I don’t even blog about myself for the most part. I do, however, blog about products and experiences I have with brands. Does that strip me of my “mommy blogger” status? Some say it does. I disagree.
I have been blogging since 2004, so I am an active member of what people consider the “first wave” of mom bloggers. When I started blogging, like everyone else, I longed to connect with other mothers who shared similar interests and who also needed actual adults to talk to amidst constant toddler babble. Times were different then. It was simple to be a mom blogger. Products and brands had not burst onto the scene yet. It was a nice time to be an early adopter of mom blogging and a thrill to connect to so many women who were writing their hearts out about their personal lives and their philosophies about life and marriage and children.
In those early days I did blog about my children, but it frightened me one day when I noticed people in Europe looking at my oldest daughter’s picture in droves. I immediately took her picture down from my site and erased it from my online photo database. It was then that I vowed, hand on my heart, that I would never again blog about my children. It was then that I determined that I would not reveal too much about my family online because it’s far too easy for people to invade your virtual space.
And so that is where I find myself still. Instead of personal blogging, I am most comfortable blogging about products that companies send me and brands that invite me to their corporate headquarters. It means that I can continue to be connected to the mom blogging community, work with amazing PR people, hone my writing skills, and see companies up close. Just because I don’t write a masterpiece for every blog post about the latest shoes I tried or chronicle the ins and outs of my daily life, it certainly does not make me any less of a mom blogger. I am simply taking a different approach.
As someone who studies the trends of the community, I am sensing latent rumblings of “us” versus “them”; the “pristine mom bloggers” versus the “marketing monster mom bloggers”. To those rumblings I have one thing to say: The blogosphere is huge and there is room for everyone.
And to be especially blunt: What mom blogging was five years ago is dead, just like portable CD players are obselete. It’s gone, forever to be chronicled in a tech book with a comprehensive chapter on New Media. Brand involvement and a quickening of social networking tools and practices killed what was, but that’s certainly not a bad thing, especially if you understand that everything changes, trends evolve and just as Heraclitus poignantly said, “You cannot step into the same river twice”.
Mom blogging is ever changing and as these changes quickly come to pass I would love to see people acknowledge that although some newer mom bloggers may not embody the same spirit as the older generation of mom bloggers, they aren’t the wicked enemy of the genre. And as I have said before: “It is my assertion that every mom blogger has the right to run her blog the way she sees fit without public condemnation and wayward judgments. Beyond transparency and honesty, there are no concrete standards by which all mom bloggers should adhere. We can all offer opinions and perspectives about our idea of what pristine mom blogging should be, but they are exactly that: opinions, not rules. Moms can take them or leave them and even make up their own rules along the way.”