I like to think I am constantly in tune with the tech crowd. That is, I can see trends when they’re smack in my face and I can also sense when they’re approaching. Sometimes I’m wrong, but a lot of times I’m right.
Currently I can’t help but have this gut feeling that we all need to coddle our blogs, love them up, if you will. Our blogs are the backbone of our digital lives. Twitter and Facebook are a close second and third. It’s on our blogs where our personalities thrive and our talents can really grow. It’s on our blogs that people can feel us out and where we can hone our talents. Yes, content will always be king. But good content will always be queen.
Social media scattered our brains for a spell and threw our concentration on status updates, mobile photography, and 140 characters, but now it’s time to concentrate heavily on our blogs again. It’s time to return to blogging with deliberateness, purpose, and with as much skill as we can muster.
Since I own so many web sites, it is very easy for me to neglect my blogs for months at a time and concentrate on what is easiest and quickest — social media. I am beginning to realize again that it is only through my blogs that I am able to adequately express myself and share my ideas like the ones I am sharing today.
This is certainly not to say to completely ignore social media. Not at all. In fact, it’s great if you can successfully manage them all. Twitter, Facebook, Flickr, YouTube and the like have an important role to play in our lives, but not the most important.
Treat your blog with extra kindness. Give it a makeover. Re-brand if you have to. Think of new ideas and approaches to your writing. Really, truly, honestly connect with your readers.
For those of you who have been doing this all along, kudos! And for those of you who have allowed you blogs to get stale and your writing to wane, welcome back. I have a feeling another season of great blogging is upon us.