I am a great believer in this notion: If you are incessantly preoccupied with your stats you will fall further and further behind.
My husband, who was a middle distance runner in college, told me his coach once said, “When in a race, if you look back you’ll take one second off your time.” In other words, he was telling them to not look back, don’t worry about their competitors, focus on their race, and keep running. I believe this holds true in how successful you are as a blogger. If you are completely engrossed with numbers from RSS feed subscribers to your followers on Twitter, it takes away from the time and energy you need to spend perfecting your blog, resonating with your readership and bonding with your personal community. Essentially you’re robbing yourself of authoring the best blog you can. Keep running.
My philosophy is simple: Forget the numbers and blog already! If you are overly absorbed in your numbers, you’ve already lost. It’s only when you let your passion shine through on your blog that you will truly become successful. Are you blogging because you love it and enjoy writing about that which you’re passionate? Or, do you experience an insatiable high when your stats rise and tumble into a dark pit of despair when your numbers plummet?
Remember, keep a keen eye on your priorities. If you don’t blog well because you’re fixated on your numbers, your stats will flatline or drop. Blog well and your stats will consistently rise. It’s the universal law of cause and effect. And we know how hard it is to circumvent universal laws!
Stick to the fundamentals. They will serve you well as you continue on your blogging journey.