The #1 Reason Why I Trash a Pitch

I read every pitch that lands in my inbox. Believe me, that’s a heck of a lot of pitches. It’s unbearable, really, but I feel an obligation to at least read every pitch. That doesn’t mean I’ll respond to every pitch, but I will certainly read them all.

With the volume of pitches I receive I have to make decisions on each and every one in about five seconds. If a pitch has been sent to me as part of a mailing list of any sort it is always, always, ALWAYS deleted! If my email address is part of a list of undisclosed recipients, the pitch is deleted. And, if the pitch is in the form of a newsletter, it is deleted.

If you can’t be bothered to address me by my name or even read my blog, I can’t be bothered to read your pitch.


  1. What kills me is that I closed my parenting blog (The Mom Crowd) 4.5 months ago and I am still getting PR pitches from my contact form. They are not reading my website at all. My contact page clearly states that we will not be reviewing anything and we are closed.


  2. Good for you. I try to read every pitch too but I cannot stand when I am addressed as Mommy Blogger. It’s not that I find it to be an insult but, I have a name. In fact, my name is very prominent on my blog. If you cannot address me by name, I pretty much think you are sending out “Hail Mary’s” and will work with whomever responds. It’s a pretty pathetic way to do business and won’t build meaningful relationships.


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