I am a big believer in honest product reviews. Early last year I wrote a review of two food magazines I bought myself. While I had great things to say about one magazine, I had some key criticisms for the second magazine because as a consumer I believed the design could have been greatly improved. After paying $5.00 for the magazine I believed a professional graphic designer should have laid out the pages instead of the editor herself and I blogged about it. About a week later I received an email from the editor of the magazine. Uh, oh!
She was not happy about my review at all! She accused me of not helping a fellow woman business owner and purposely writing a bad review to harm the magazine. From my perspective, without better design, not only would the magazine fail miserably, it would continue to disappoint readers who plunked down $5 for what they assumed would be a great magazine and at the time, it just wasn’t.
Fast forward to today when I bought another issue of the second magazine. To my surprise, the design was vastly improved. While it’s not yet on par with the multi-million dollar glossies we all know, it has definitely come a long way and the pages look far better.
I believe this magazine wouldn’t have improved had I and others not complained, written, and blogged about the ghastly design. While I am not suggesting you trash every product you review, I am suggesting you pen balanced reviews that highlight the good and the bad about a product. It does the brand a world of good when you share your honest feedback. Then the ball is in their court; they can either choose to listen or not.