I know it’s Memorial Day and I’m supposed to be doing something other than blogging about mom bloggers and brands, but I’m sure you know how it feels when your brain won’t shut up and a post is begging to be written. Well, here’s that post!
Last year we all saw an influx of mom blogger junkets where large brands and multinational companies flew moms to every end of the country to attend private, corporate events. In all honesty, I didn’t think it would last. In my estimation I thought the brand events might be too costly and the return not adequate enough to sustain. I was wrong!
I haven’t kept up with each and every trip mom bloggers have taken in 2010, but I clearly see the pace of these trips hasn’t slowed. I am thrilled about this. It shows the health and potency of our community.
Even though critics of mom bloggers love to water down how effective we are at bridging the gap between brands and consumers, there is undoubtedly still mojo left in the mom blogging community and it doesn’t appear to be waning.
Additionally, more companies are hiring mom bloggers as consultants on campaigns and in the product development phase. I agree with Kelly Skoloda, practice director of global brand marketing at Ketchum and author of Too Busy to Shop: Marketing to Multi-Minding Women , when she said in Influence, “If you engage bloggers along the way and take their advice and make changes, it’s not like it used to be, where there was this secret room where you did your research and created this new product and ta-da! Before you even get it out there, they’ll think it’s awesome.”
Some companies are ahead of the curve and are actively bringing in bloggers as consultants. In fact, some brands have been doing this for four or five years now. It’s almost imperative that brands work closer with bloggers so incidents like this won’t sideline campaigns or temporarily ding brand loyalty.