Recently, I looked at a group of the latest 1000 moms to join the Mom Bloggers Club and who listed the year they began blogging. The results probably will not surprise you. The vast majority of these moms started blogging in 2009 and 2010. In fact, 33% started blogging in 2010 and 32.31% started blogging in 2009. The numbers fall off considerably starting in 2008 at 15.91% and plummet each year thereafter.
What do these numbers reveal? These numbers could mean one of these things, or all of them working together.
- Moms who started blogging in 2008 and later are experiencing blogger burnout now or are less interested in connecting in a club like the Mom Bloggers Club.
- The Mom Bloggers Club is largely a social network that attracts new mom bloggers.
- Many mom bloggers who have been blogging for 3 or more years are already a member of the club. This could be true since the club has been around since 2007 and is nearly 10,000 members strong.
- Moms are starting blogs like never before.
- The age of mom blogs is getting younger quickly.
Looking at these percentages, they’re not surprising! As mom blogging grows in popularity and the benefits flood in, the more new moms come into the fold and join our community. Moms will not stop blogging at the same pace moms begin which will prolong its peak for many years to come because the benefits are too abundant. At some point the novelty will wear thin, I’m sure. I just don’t see that happening anytime soon. In general terms, mom bloggers are born every day and there are even millennial bloggers who are already being primed to become parenting bloggers once they become moms and dads.
Right now we’re seeing an influx of new mom blogs, at least that’s the trend I am seeing at the Mom Bloggers Club.
What does this mean for brands?
1) It is going to be harder to catch the attention of those bloggers who have been around the block for three or more years (see the graph on the right). These are the bloggers whose inboxes are out of control with pitches and subsequently are extremely picky about the brands they work with.
2) Brand ambassador programs where moms are paid for their collective influence will continue to increase. The only other option is to blanket the community of smaller bloggers with product and pitches, but the ROI might not be there, or pray influencers notice your pitch or even care about it.
3) Brands will have to work harder to build relationships with influencers. That means pitches need to be spot on and influential parenting bloggers need to be courted.
4) This also means brands can become extremely picky about the bloggers they work with, too. It may become easier for brands to work with a select group of influential mom bloggers with a longtime readership who they trust, know and respect as opposed to working with a huge group of mom bloggers they don’t know.
What do these numbers mean for mom bloggers?
1) As mom bloggers continue to enter the fold, there is greater opportunity for your voice to be lost in the crowd. That means you have to work more creatively to be noticed.
2) Building a loyal audience is going to be key and set you apart from the growing sea of bloggers who are joining the blogging community every single day. Brands will be looking for personality over the number of product reviews you can post.
3) There will be greater opportunity to work in closer relationships with brands as they look to work with influencers who have been around for a while as opposed to those who started in the last two years or so. That is certainly not to say younger mom blogs aren’t experiencing success now, it’s just not as many as the longtime mom bloggers.
4) Due to the sheer numbers of new mom blogs, the definition on mom blogging will continue to change on their terms. What used to be “mom blogging” when I started five years ago will never be again. That age of mom blogging is gone — forever. If you’re a old-timer you will have to figure out how to stay relevant in this new age of blogging without losing your voice or your passion.
I am excited to see how the community will continue to change. It’s always fascinating to see.
What do you think the growing number of new mom blogs mean?