Tons of blogger experts and digital insiders promise that you can earn money as a mom blogger, and indeed, it’s true. If you really want to flip your blog into a business you must focus. There is no other way to put it. You have to focus on your time, your talents, and your readers, but most importantly you have to focus on your point of view.
Few mom bloggers can seamlessly turn a traditional mom blog into a consistent moneymaker. After all, that requires striking a strong balance between your blog, brands and your readers. That’s not easy to do. To remedy the difficulty in fusing a personal blog with working with brands, you must have a very strong point of view or expertise. Do you know who does this beautifully: Audrey McClelland of Audrey Confidential and Mom Generations. Audrey has an extremely solid point of view. When you think of Audrey, you automatically think fashion, but at the same time you know she is the mother of four small boys. That means while Audrey maintains her mom blogging focus, she has also brought in a professional fashion element into her blog that we all respect and know her for.
Also, think of Christine Koh of Boston Mamas. When you think of Christine, you immediately think green, organic, minimal, and design. She has consistently retained this point of view and never wavers from it. At the same time, you know she has a daughter, Laurel, and a husband, Jon. Her consistent outlook and theme for her blog allow her to work with brands that share her vision, but in doing so she still writes from the point of view of a real mom.
And, last but not least, think about Renée Ross of Cutie Booty Cakes. When you think of Renée you automatically think fitness and exercise. But you also know she has a son named Mekhi. Her strong fitness point of view affords her opportunities to work with brands that fit and support her niche while still writing from a mom perspective.
All three of these women have successfully flipped their blogs into businesses because of their commitment to their craft, willingness to always be open with their readers, and maintaining a consistent point of view. They discovered the theme for their blogs by simply extending who they are onto their blogs and have benefited from their consistency. They are three successful mom bloggers who understand that it doesn’t matter how many brands you work with. Rather, they know what matters is the quality of the brands they work with and whether or not the brand fits their blog’s overall theme. That is why all three of these bloggers have made the impact they have not only with their readers, but with the mom blogging community as as whole. And, it is why brands l0ve to work with them.
Now, I know you’re wondering: How can I do the same thing? You have to ask yourself: Does my blog have a strong point of view? Can I break down my blog’s theme in four words or less? If you can’t do that, you need to go back to the drawing board.
One of the benefits of having a strong point of view is it becomes really easy for brands to work with you and for you to earn money from your blog. So, if a brand is looking to hire a spokesperson to tout their fashion brand, they’ll go to Audrey. Or, if a brand is looking for a fitness blogger to be a brand ambassador, it’s easy to hire Renée. The same goes for Christine for green brands.
So, before getting into the nitty gritty of successful blogging like blogging consistently and writing well and potentially incorporating SEO into your posts, think about the big picture. Then worry about the little things.