Is There Still Room at the Top of Mom Blogging?


Emphatic two word answer: Heck yeah!

I field questions and concerns from mom bloggers all the time who sincerely believe that since they aren’t a part of the first or even second wave of mom bloggers they have no chance of ever reaching the top. And we all know where the top is, even if it means different things to different people, or if some think no top really exists. The top of mom blogging is home to the moms who are constantly in the press, are heavily courted by brands, are consistently referenced in trade articles and on official mom blogging lists, are always invited on press trips, and whose names we all know and recognize.

If you aren’t in that perennial top tier of mom bloggers does that mean you will never get there? No! There is no caste system in blogging. Today, there are so many niches within parenting blogging that what we knew as “the top” of mom blogging two years ago isn’t the same today. There are top memoir mom bloggers, top coupon mom bloggers, top tech mom bloggers, top frugal mom bloggers, and top mom vloggers, for example. The range of top mom bloggers has expanded tremendously and the possibilities for moms who blog (yes, even newbie bloggers) are endless.

Crissy of DearCrissy.com has also been blogging about motherhood for less than a year. She is already nominated for a BlogLuxe award and is a community manager and brand ambassador for a major flooring company. Did being a new mom blogger stop Crissy from creating a beautiful blog, sharing her phenomenal photography and penning wonderful posts. Not at all!

And, finally, think of Alli Worthington, the mastermind being Blissful Media Group including BlissfullyDomestic.com and the Blissdom Conferences. Alli is a baby in blogging years, but her work is so brilliant you’d never know it. Did being a new blogger in the mom space a few years ago stop Alli from creating her first successful mom blogger conference and sites for women? No!

Just by visiting these women’s sites what can you glean from them? They are all:

  • unforgettable
  • smart social media mavens
  • authentic
  • meticulous
  • keen content creators and
  • intelligent

Even if your goal is not to be a top mom blogger you can learn a great deal from these smart women. And, if your dream is to be recognized in your niche or in the whole mom blogging community there is ample opportunity to do so. The door to the top is definitely still wide open!

33 comments

  1. Thanks for this article! I still am working on my niche believe it or not. I’m all over the place with content. Mostly Current Events, Contests, and product reviews here and there! I show case my graphic design work but, I don’t blog about it. I’m still a newbie, I hit my 1 year blogoversary in June and I look forward to learning at all the blog conferences that I attend so I can implement what I learn. Hopefully I’ll be close to the top one day! :-)

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  2. You are awesome, Jennifer! So encouraging, smart and savvy. Thanks for this. I am hitting my six month anniversary soon as a blogger and I look forward to many years of success ahead, and a lot of that is due to encouraging mentors like you and Kim at Mom In The City. Thank you, thank you!

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  3. Hi Jennifer, thanks for this post, you are so right about how different things can be from one year to the other. I decided to start my bilingual blog on April 2009 and five months later I was invited to my first big trip with a huge brand, I couldn´t believe it!!! I still have a long way to go, but with patience, work, and fabulous people, like you, to learn from, I´ll get there!

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  4. Oh thank you for this post – I am just starting out mom blogging and trying to find my niche – a little cloth diapering here, a little mom poetry there, reviews, etc! It’s good to know the future is wide open for mom bloggers who are just starting out and getting their feet wet! :)

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  5. Great post! As the editor of Mamapedia Voices, I encourage Mothers who blog to send in their posts on a wide variety of topics…you just might be featured on “Voices” and seen nationwide!

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  6. There definitely has to be room at the top! I agree with you that first it’s essential to find your voice and do it with all the passion you have.
    Find a way to be unique and you will be noticed.

    I’ll add one more category to your list of “Tops”–“Top Latina Bloggers” That market is still in it’s initial stages of a huge boom and has plenty of sub-niches to grow in.

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  7. Great article. Thanks for the encouraging words. I’ve been blogging for a bit over a year and love writing about any issues related to raising boys. It’s been a great experience. I’ve learned as much about myself as I have about how to be the best mom I can be to my boys and I’ve enjoyed sharing with others and meeting new people all over the world.

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  8. Thanks for this motivating article! I’ve just started my blog and love writing it. Maybe getting to the ‘top’ isn’t top priorty at this point, but it is a nice goal to set for the future!

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  9. your right, itls al about taking the leap of faith. Not only having faith in yourself, but in the cntent that’s on your blog:) just remember that your not thse blogs, you & your blog are different & good too!

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  10. I agree with the rest – I really appreciate your article. I am constantly second-guessing myself, wondering if I have anything to offer in such a talented and creative community. There is also a question of really finding my voice in blogging. It’s encouraging to hear of some that have worked so hard and that it paid off for them. To be a successful blogger, it cannot be casual but time and effort must be spent in creating your spot in the blogosphere.

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  11. I’ve been blogging for two years now, but I find that I’m still learning and growing every day. It’s nice to know that there’s still hope for us less known mommy bloggers. :-)

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  12. Thank you for the encouragement.

    I’m here to share my own experiences on life and style mixed with generous dollop of sensibility. That’s my take on life being a woman, and a mother, and I’m so happy we have the great big worldwide web to share it with all the wonderful woman out there.

    More power to moms and mom bloggers everywhere!

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  13. Thanks Jennifer! It’s nice to hear that “success” is possible. But, is there any hope for “mom bloggers” who also work full-time outside the home? Do we stand a chance?

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  14. There’s always room for talent. And don’t forget, some moms retire from the biz too. It’s all cyclical. I encourage any mom with a great idea and the tenacity to stick with it to start blogging. The sky is the limit.

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  15. Oh there is still room – plenty of room – and I’m heading straight towards my own definition of being at the top. Your post makes me wonder how I truly know where I stand within my mom blogger niche? As a mom blogger, I recognize that I’m not at the top (but love hanging out with the ones at the top). But within my Self Care For Moms niche, I’m quite happy with where I stand as a blogger. I’m driving my own path and have my own definition of being at the top. For now, I’m playing my best game, enjoying every move, and not concerning myself too much with the outcome. I’m just being in the moment and enjoying the ride.

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  16. Agree. Agree. Agree! I hear this all of the time too and I’m like Alli, a baby and though I’m not at the “top” I believe I will be someday! There’s always room if you try!

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  17. Thanks for being such a positive, encouraging, and helpful voice in the blogosphere. I always look forward to your blog posts because I can count on them to be honest and full of practical tips.

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  18. I personally think you are extremely lucky and talented if you can make it on top. If you think about it, there is thousands upon maybe millions of mommy bloggers across the world. If you make a difference and have a niche, yes you will make it on top. However, I feel some other moms are being left out of being noticed.

    Just a thought!

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  19. I’m all for working hard. But for me, I think the difficult thing is that I love the writing aspect of it, enjoy the connecting with people part of it, and hate the technical side of it. If only I could wave my magic wand, get everything set up, and then just write my little fingers to the bone. . .

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