If you’re a marketer who works intimately with the mom blogging community you might find this information interesting.
For the past three years I have conducted surveys with mom bloggers about the latest products they reviewed when connecting them with unique opportunities with brands who partner with the Mom Bloggers Club. Below are the results.
|Personal and Beauty Care||46.62%||53.26%||72.21%|
|House and Home||45.71%||54.31%||71.30%|
|Health, Wellness, Nutrition||33.68%||47.00%||58.63%|
|Baby, Kids, Family||53.98%||67.36%||80.15%|
|Computer / Technology||23.46%||28.72%||39.69%|
|Retail Stores / Apparel||33.53%||40.99%||53.28%|
Not surprisingly, the financial services industry is way behind in working with mom bloggers. That approach may be a bit sexist. Citibank figured out they really needed to target women and created Women & Co. I believe it’s high time for other financial companies to reach out to moms because too many of us have huge influence in our household finances.
It surprises me a bit that the pet industry hasn’t really embraced the mom market. In all seriousness, they need to do a much better job because family pets are big parts of the family unit and moms are in large part the ones who are buying the pet food, toys, leashes, and carrying them to the vet.
The automotive industry is doing a much better job, especially this year. Even I went to a junket sponsored by Lexus. The car industry perked up because they have finally figured out that moms’ sway over car purchases is immense.