This week I have been traveling quite a bit. Flying on planes gives you a lot of quiet time to think. One idea that struck me somewhere between Atlanta and New York early Tuesday morning was how our blogging community is not about a few big fish. Rather, it’s more about a lot of mid-size fish that will make the mom blogging community grow, thrive, and endure.
There is never anything appealing about communities that are too top-heavy. This theory was bolstered by the news I read yesterday (although late) that Barnes & Noble is selling its stores because its shares have lost over 70% of their value over the last four years. Many factors undoubetdly led to this, but from a consumer standpoint we all know the simple reason for their value-loss.
Barnes & Noble was the big fish in the book market for a long time, while small independent bookstores floundered. One simple gesture of Barnes & Noble helping its smaller book selling counterparts would have gone a long way in bolstering not only its revenue, but also goodwill among those who purchase books from B&N in store and online. Now, everyone is gloating that a giant has fallen.
The same theory holds true in the mom blogging community. It is my belief that the larger you grow the more it is incumbent upon you to help the next mom blogger strengthen her blog and also receive great opportunities to earn money and thrive online. With a larger expanse of successful bloggers, our community grows stronger, which in turn, ensures greater earning opportunities for all of us.
When any blogging community is ready to topple over from a very small amount of leading bloggers who always receive the opportunities, then brands look for other ways to spread their message and reach their core consumers. While every community will have a top tier of leaders (it’s inevitable!), that top tier should always look down to help the second tier move up.
How can you help support the mom blogging community?
It’s easy. The next time you can offer helpful advice to your fellow blogger no matter what level you’re on, understand that the knowledge you impart will help all mom bloggers not just her. Always think BIG picture! The more we help one another, the more sustainable our community will become not only next year, but for years to come.
What are some ideas you have for helping pull other mom blogs up as they seek to grow larger and be more successful?