I read an article this week, Need a Reservation? That Could Depend On How Big You Are on Twitter (Really) that discussed Klout scores and how they can determine the treatment you get when you are checking into a hotel, for example, or if you are invited to work with certain companies as an online influencer.
I remember when Klout came out. It was just another fun tool that helped us early Twitter users figure out how “influential” we were on Twitter. Now, with a more robust measuring algorithm, companies like the Palms Hotel and Casino in Las Vegas and Virgin America have already used Klout scores to provide exceptional treatment to online influencers. In fact, the Palms will be creating “The Klout Klub” where those with a higher Klout score will be treated to a fuller, richer Palm experience than those who aren’t as influential. Palms Resort and Casino, of course, hopes these influencers will then talk highly about their accommodations and amenities.
Additionally, Virgin America approached Klout to help them identify influencers to give free flights to early this year. Of course, those with larger Klout scores got to experience a free trip courtesy of Virgin America.
I can definitely see where this is going. Klout scores have their strengths and weaknesses. I played around on the Klout site today to see my score. It’s a 46 (Update: Now, it’s a 51). It’s not horrible, but it could certainly be better. While I definitely never like to mention meaningless social media rankings because they’re usually just that, meaningless, this one you probably want to obsess about..just a little.