Last week as you may know I published a list of over 50 mom bloggers who have a Klout score of 40 or higher. 40 is significant because according to Klout, that is where the 80th percentile lies.
Much discussion ensued about the relevancy of lists and algorithms and perceived versus real influence. I love discussions like this because it makes our community think critically about this thing called influence and how it affects the way we engage with others online.
As I’ve mentioned before, I like Klout. While I know their scores are far from perfect, I believe Klout does have a robust algorithm and is onto something. It is important for us as mom influencers (no matter our score) to understand where the digital community is headed so as not to be left in the dark a year from now when Klout potentially becomes the standard by which we’re all measured.
That said, when companies start attaching scores to people, it gets tricky — fast! Oftentimes true influence cannot be summed up in a mere two-digit number, but sometimes it can help brands get pretty close to figuring out if someone can push the dial on brand conversations. And even though Klout has started measuring influence in a way no one has done before, we all understand that in the digital world we have to look at numbers to see how we fare online. Google gives us a pagerank. Compete and Quantcast try to give our traffic numbers (although they are generally very low). Yahoo! gives us backlink numbers and Twitter and Facebook keep track of those who follow and friend us and even how many people add us to their lists. It’s all about numbers! To be honest, Klout may even dictate that we change the way we use Twitter and Facebook just the way Google changed the way we write post titles and labor to up our traffic numbers.
Something is certain: I do not believe Klout will have the power to influence the people companies ultimately work with every time opportunities arise. In many instances, Klout may play a big part in how our influence is perceived. It will depend largely on the brand and their understanding of our community.
One of the things I really like about Klout is it creates parity in the mom blogging community. It gives one score to every mom no matter the type of blogger she is. I believe someone who primarily posts links and product reviews can be just as influential as someone who engages in heavy conversation on Twitter. There are different strokes for different folks and I can appreciate that.
On a side note: After creating the first Klout list of mom bloggers I put a call out for more mom bloggers with 40+ Klout. I received a ton of names and will create that list this weekend. Be sure to keep an eye out for it.