If you’ve been following this blog you know I have embarked upon a project wherein I started a new, anonymous blog and I am using what I know to grow it. That said, I am learning quite a lot walking in the shoes of a new blogger.
One thing I am learning quite quickly is PR firms treat bloggers differently. If you are a new blogger, there seems to be an assumption by PR firms that we will do anything for traffic or to work with the brand they represent. Anything! In the PR firms’ defense, this is probably their experience with many novice bloggers.
So, I want to say this as clearly as I can: Even though you may be a new blogger, that does not mean you have to work for free just to work with brands.
Remember this basic rule: If a brand or PR firm thinks you’re good enough to work with from penning posts for their site, writing sponsored posts, or working as a spokesblogger, then you are good enough to be paid for your work. Do not work for link backs from microsites, brand sites or blogs, Facebook pages, or tweets from brand Twitter accounts. I don’t care if you started blogging yesterday and I don’t care if you think the traffic will put your blog in front of more people. Why set that precedent for yourself; that you’re simply not worth paying.
So, here’s what you need to do: You build up a great blog by nurturing it and making it a must-read by your peers and visitors who happen to stop by. You don’t need to be Houdini to do it, but you do need to have mad scientist skills. That is, you need to always be in the proverbial laboratory, thinking up creative ways to share and write content for your readers.
Then, once you have built a community around you and your blog is full of stellar posts, then you can work with brands and expect to be paid for your work where it is a win-win for everyone, not just a win for the brand and no-win for you!
It really is that simple!