Think Like a Content Creator, Not Just a Mom Blogger

Last weekend I traveled down to Atlanta to speak about blog monetization at Lavish, a fabulous conference for lifestyle bloggers. At Lavish, one thing I learned is many lifestyle bloggers have not monetized their blogs the way mom bloggers have, so it was refreshing to discuss a topic that is very relevant to a brand-new audience.

One of the points I made during my Lavish session was to change the way you think about the work you do as a blogger. That is, instead of seeing yourself as a mere blogger, think of yourself as a content creator. There is a difference.

I have heard it time and again that those who create quality content and entertainment will be the ones who succeed in blogging and in all other media businesses. That’s why Oprah makes more money than the people who pay her. Isn’t that a brilliant point? I heard that on ESPN Radio last week of all places when they were talking  about something other than sports.

Thinking differently about the work you do will definitely change the way you write and the goals you set for yourself. It wasn’t until I saw myself as a businesswoman that my eyes finally opened to the possibilities for my sites. If you really want to set yourself apart from other bloggers in your niche, you have to rework how you perceive the content you create every day.

Considering yourself a mere blogger may imply you have no real strategy or direction to your content; that you latch onto every opportunity that comes your way. As a content creator you strategize about the editorial direction of your blog, are deliberate and thoughtful about the posts you write and are serious about the frequency in which you publish new content.

Stellar content creators pride themselves in writing posts in a new and unique way every day instead of churning out trite content. Content creators plan and organize their writing. Content creators present their work in a way that is pleasing not only to the eye of their readers, but also to their imagination and intelligence. They tell a story with their writing even when the topic is mundane.

Look at it this way:  Your blog is quite akin to being a small media company whose reputation and profits rely solely on the quality of your work, including your content and the way you present it just like or That’s why I am thrilled with the prospects and possibilities of Mom Blog magazine. With a team of amazing writers and a cartoonist I am awed by the content they provide every day.

In 2011 concentrate on thinking like a content creator and see what happens. Let me know how it turns out!


  1. Once again Jennifer, yes, yes, and yes. Content is QUEEN. Of note: in addition to being passionate about content via blogging, I’ve found my forays into video (via my Life.Style show) truly fascinating. Meaning, I was a little skeptical initially about video because I consider myself a writer through and through, but I’ve been able to engage and drill into content in a very different way via the visual medium. Plus, I’m learning so much through my incredible guests — while sharing with others — at the same time. -Christine


    • I’m feeling much, much better. Thank you. Glad you liked my presentation. Lavish was so lovely. I wish I could have stayed around longer. Alas, I went back to my hotel and got some rest.

      Hope to see you again soon — maybe at the Lavish 11.


  2. I love and appreciate this post. I haven’t ever applied the term ‘content creator’ to myself, but I definitely go through the actions you recommend. A ‘blog’ hasn’t been something you just write in like a journal since 2003. You can’t approach it like that and hope to have any success at all.


  3. Jennifer, you are RIGHT ON about this.

    There are way too many moms writing blah and boring on their blogs right now and eventually, when the mommy blogging industry contracts, these women will be the ones who will likely find their blogs in jeopardy.

    Spending the extra time to write quality content rather than “free” ad-style blogposts about products & services you have the opportunity to review WILL pay off in the long run. Mixing it up with posts that are not tied to any company or brand to mix it all up will only strengthen one’s blog. Jennifer you definitely subscribe to that philosophy in each and every one of your own posts.

    Moms: If you want to be successful in the mommy blogger category, it’s the blogpost that you’re reading right now (and others like it) that you should model your own original content after.


  4. Completely agree with you on this. There are way too many blogs that look and sound like clones of each other. The idea is to find your USP and then, use it. Be original and be the best at what you share. That is what help you rise to the top. Thanks for sharing this, Jennifer. Timely and much-needed.


  5. Yes! This is exactly what I needed to hear today! Thank you! I have been struggling with the fact that I am more than just a mommy blogger, I create and plan my content to mean something, I do not monetize my blog yet either. Mom Blog Magazine? Love it! Now we’re talkin’!


  6. I am new to your blog, Jennifer, and I’m gleaning a lot of encouragement. I keep hearing this message over and over. And that’s good because we all learn through repetition. Also, when you start with a personal mom blog that isn’t focused on content, you can get in some bad habits that are hard to break. Becoming very deliberate is essential. And repeatedly reading advice like yours keeps me on track.

    I’m learning to question each decision, each blog post, each contest, each guest post — how does this help me achieve my goals for my online work? If not, then say NO. I’ve got lots of plans for online content creation for 2011. I’m a blogger, a Squidoo lensmaster, an article writer, but I lump all that together and say I’m a WRITER. I write content.

    Keep on encouraging us, Jennifer! I really appreciate it!


  7. As I read your post and the comments, I had this quote going through my mind “You were born an original, don’t die a copy”. It is true, original content with a unique perspective does make a ‘mere blogger’ a content creator. I find myself coming back again and again to blogs with great content and want mine to be the same! Thanks for the reminder!


  8. Very well stated! It’s so important to make a distinction between content and quality content and I agree that those who continually create quality content will be the ones to attract a large audience that will stick around.


  9. Jennifer, you are always right on time. You have become the Big Sister Blogger in my head ;-)
    Funny this post comes right at the time when I have started to make some changes to my blog. It wasn’t until I started getting offers from local business people to do freelance business writing that I realize that my personal could use a huge uplift.

    I think for a lot of us who don’t have a ton of exposure, we are held back by fear. I had to tell myself that there was no reason that personal blog could not be run in the same way as my freelance business blog.

    Thanks so much for always challenging us and inspiring us to be greater!


  10. This is so true. I’ve really started to shift my thinking in this direction lately. Even when I’m writing a simple review, I try to include something personal, a story that will make that review real and personal to my readers. Thanks again for a wonderful, enlightening post!


  11. I really enjoyed this article and reading the helpful responses. My blog is about 2 months old so I’m still figuring things out. Hopefully I’m on the right track. Many of my friends have thanked me for writing about something other than my life and its problems. Their perception is that blogs are a forum for writing a bunch of stuff that nobody else cares about but the writer. So, that’s something to keep in mind if you’re trying to attract and keep an audience. I also think you have to be careful about “tweeting” nonsense. You’ll lose your effectiveness really quickly.


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