I know it’s only early February, but before we know it March will be knocking on our door, then April, then May, then June and then everything will be crazy then and too late!
If you represent a brand that plans to be at Blogher this year, I implore you to start planning now if you haven’t already. I know brands have been planning their marketing strategies since last year, but it’s still early enough to get your ducks in a row now.
From a blogger’s standpoint we need to receive invitations to your parties, suites, shindigs, blogger teams, ambassadorships, and consulting teams sooner rather than later. Right now it’s a race. We’re only in the first 100 meters, but it’s a race nevertheless. If you want to work with some of the mom blogger influencers who fit your brand best, start reaching out as soon as you have your plan and budget in place. Why? Because I assure you another brand is looking at the same mom and will email her before you do and you don’t want to receive the 0h-I-wish-you-emailed-me-sooner reply.
Additionally, it’s still early enough to plan a smart marketing strategy for Blogher even if you don’t have huge marketing dollars to spend. Get creative and come up with something that will make a splash because of its uniqueness, not because you’ve spent the most dollars.
Also, if you really don’t have a lot of money to spend on Blogher, consider the smaller conferences like Mom 2.0, Type-A Parent Conference, Women Create Media, EVO, Blogalicious and SheStreams. You can also consider sponsoring bloggers where they can talk about your brand tastefully on their blogs without having to knock people over the head with your brand’s message while at Blogher.
The moral of the story is — start planning now! You don’t want to wait until July to start sending out invitations to parties and then no one can attend because they have committed to being elsewhere. Start now. Plan smart!