In January I listed some of my predictions for the mom blogging community for 2011. I am pleased to announce that many are coming to fruition and we aren’t even half way through the year.
Two notable predictions I mentioned include mom bloggers trumping celebs and a game-changing moment coming only if a company invests heavily in mom bloggers.
Blogher recently released their Social Media Matters study that said familiar bloggers are preferred over celebs. This is so true. In fact I have been seeing this happen over the past three years. Just last month I invited moms to an event with a pretty well-known and respected Hollywood celebrity and no one cared! It was amazing to watch. Social media and our new media landscape have made celebrities like everyone else. In short, they’re down on our level and their stars are fading. If you represent a brand and want to bring on a spokesperson I suggest going the traditional route with a celebrity and also hiring a blogger. A celebrity who happens to be a mom and has a blog or Twitter page just doesn’t work. There is still a disconnect with celebrities and their authenticity is always questioned.
Additionally, I predicted there would not be a game-changing moment this year. However, I did mention that a “brand will have to allocate a large budget and put in hours upon hours of hard thinking to come up with something fresh and innovative” in order to change things up. In my estimation the last first game-changing moment in the mom blogging community happened with the launch of the Walmart moms. That program changed the way bloggers think of themselves and how brands think about bloggers. It opened doors to larger opportunities for bloggers and forced bloggers to also reevaluate their value, influence and worth.
In my estimation there hasn’t been an all-encompassing game-changing moment since, but I honestly believe the next game-changing moment will happen in July. I am also proud to be a part of it.
ONE.org is taking a group of nine influencer moms to Kenya in July. I am one of them. This trip requires a committment on ONE’s part to the power of moms, our influence on a global level, and our impact on weightier issues that impact lives. This is pretty huge. A moment like this will force brands and organizations to look at mom bloggers from a global perspective. Additionally it will cause brands and organizations to consider working with bloggers to disseminate information about issues other than driving sales and buying stuff.
Social good initiatives are increasingly happening this year. In fact, bloggers are working with nonprofits and brands that have charitable arms to spread issues that help others and have for years. I am excited to see how this evolves and develops over the years. I predict that the brands and organizations that put a considerable budget into social good initiatives that include bloggers will garner the best results as opposed to initiatives that are effective in name only and not in action.
Have you seen a game-changing event in the mom blogging community this year?