Last weekend I traveled down to Atlanta to speak about blog monetization at Lavish, a fabulous conference for lifestyle bloggers. At Lavish, one thing I learned is many lifestyle bloggers have not monetized their blogs the way mom bloggers have, so it was refreshing to discuss a topic that is very relevant to a brand-new audience.
One of the points I made during my Lavish session was to change the way you think about the work you do as a blogger. That is, instead of seeing yourself as a mere blogger, think of yourself as a content creator. There is a difference.
I have heard it time and again that those who create quality content and entertainment will be the ones who succeed in blogging and in all other media businesses. That’s why Oprah makes more money than the people who pay her. Isn’t that a brilliant point? I heard that on ESPN Radio last week of all places when they were talking about something other than sports.
Thinking differently about the work you do will definitely change the way you write and the goals you set for yourself. It wasn’t until I saw myself as a businesswoman that my eyes finally opened to the possibilities for my sites. If you really want to set yourself apart from other bloggers in your niche, you have to rework how you perceive the content you create every day.
Considering yourself a mere blogger may imply you have no real strategy or direction to your content; that you latch onto every opportunity that comes your way. As a content creator you strategize about the editorial direction of your blog, are deliberate and thoughtful about the posts you write and are serious about the frequency in which you publish new content.
Stellar content creators pride themselves in writing posts in a new and unique way every day instead of churning out trite content. Content creators plan and organize their writing. Content creators present their work in a way that is pleasing not only to the eye of their readers, but also to their imagination and intelligence. They tell a story with their writing even when the topic is mundane.
Look at it this way: Your blog is quite akin to being a small media company whose reputation and profits rely solely on the quality of your work, including your content and the way you present it just like Oprah.com or CNN.com. That’s why I am thrilled with the prospects and possibilities of Mom Blog magazine. With a team of amazing writers and a cartoonist I am awed by the content they provide every day.
In 2011 concentrate on thinking like a content creator and see what happens. Let me know how it turns out!